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Notícias, projetos e conquistas que refletem o nosso compromisso com a inovação e excelência. Acompanhe o que torna a Aubay um player de referência no mercado.

Aubay Blog

Aubay Portugal

That's why we decided to do something different: publicly analyze what people say about us on the main employer review platforms in Portugal, such as Teamlyzer and Glassdoor.
No filters. No hiding criticism. Just honesty.

What consultants say: Aubay’s review on Teamlyzer and other evaluation platforms

[Teamlyzer](https://pt.teamlyzer.com/companies/aubay) is one of the most used platforms by IT professionals in Portugal to share experiences about companies. Currently, Aubay has 339 reviews on the platform, with a recommendation rate of 73%.


What we found on Teamlyzer

- Recommendation rate: 73% 
- Average reported salary: €1,949 - €2,149 (above the IT consulting industry average, which is €1,589 - €1,789) 
- Average hours worked: 07:58h per day 
- Interview difficulty: 41% (moderate) 
- Interview feedback rate: 62% 
- Time invested in interviews: 01:40h

The numbers in brief

When analyzing the most recent reviews, some positive patterns emerge: 

- **Great company to start in Portugal**

Several junior consultants highlight Aubay as an excellent starting point for those beginning their IT career. The company offers learning opportunities, access to projects with reference clients (banking, insurance, telecommunications) and a supportive environment. 

- **Good work-life balance**

One of the most recent reviews (submitted a month ago) highlights: "Good work-life balance". This is a recurring theme — Aubay respects schedules, does not promote a culture of excessive overtime and values consultants' well-being. 

- **Above the industry average**

A Java software consultant wrote: "Better than the average". Compared to other IT consultancies in Portugal, Aubay stands out in areas such as salary, training and stability. 

- **Competitive salaries**

The salaries reported on Teamlyzer place Aubay above the IT consulting and outsourcing industry average. This reflects our commitment to financially valuing talent. 

- **Diversity and inclusion**

With 43 nationalities working at Aubay Portugal, diversity is one of our greatest assets. Consultants from different backgrounds feel welcomed and integrated.

What consultants highlight as positive

Transparency also means listening to constructive criticism. Here are the most mentioned negative points and what we're doing to improve:


What needs improvement (and what we are doing about it)

**The criticism**: Some consultants mention a lack of clarity in internal processes, such as career progression or project allocation. 

**What we're doing:**

1. We implemented quarterly feedback meetings between consultants and account managers, where goals, progression and next steps are discussed. 
2. We created the Aubay Culture Manual, which clarifies values, expected behaviors and internal processes. 
3. We are strengthening internal communication with monthly newsletters about career opportunities, training and available projects.

1. "Not very transparent" (feedback from some consultants)

**The criticism**: A Java consultant (6 months ago) left a mixed review, indicating that the experience was "ok", but not exceptional. 

**What we're doing:**

We are investing in **Aubay Academy**, with hundreds of hours of technical and soft skills training. The goal is for each consultant to feel they are growing, not just "clocking hours".

2. "Not the worst, but far from being good"

**The criticism**: An interview review (5 days ago) mentions that some questions were considered invasive. 

**What we're doing:**

We review and improve our **interview guide** to ensure that all questions are relevant, respectful and focused on technical and cultural competencies. 

We constantly train our recruiters in interview best practices, with a focus on creating a positive experience for all candidates, regardless of the outcome.

3. Recruitment process with "very invasive questions"

On [Glassdoor](https://www.glassdoor.com/Reviews/Aubay-Portugal-Reviews-EI_IE12945.0,5_IL.6,14_IN195.htm), Aubay Portugal has a rating of 3.7 out of 5 stars, based on 285 employee reviews. 

**Positive Highlights:**

"Excellent consultancy; I enjoyed 4 years of growth, fair salary reviews, and a supportive team culture. A great place to work, supportive culture." (Review on Indeed) 

"Good work environment, training opportunities and challenging projects." 

**Areas for Improvement:** 

- Some consultants mention that career progression could be clearer. 
- Others would like more autonomy in choosing projects.

What people say on Glassdoor

It's not just consultants who evaluate Aubay. According to our 2024 Annual Report, our client satisfaction reached an average of 4.6 out of 5 stars. 

**This means that: **

Our consultants are **delivering real value to clients**. 

- The quality of our work is recognized by reference companies in Portugal and Europe. 
- Our proximity and flexibility approach is working.

 

Client satisfaction: 4.6 out of 5

At Aubay, we don't see reviews as "good" or "bad", we see them as learning opportunities. Every piece of feedback, positive or negative, helps us become better. 

**What We Promise:**

- **Continue listening**. We will regularly monitor Teamlyzer, Glassdoor and other platforms. 
- **Act based on feedback**. Listening is not enough, we must implement concrete changes. 
- **Be transparent**. We will publicly share (as we are doing now) what we are improving. 
- **Invest in people**. Training, mentoring, career progression and well-being are priorities.

Commitment to continuous improvement

If you are an Aubay consultant (or were in the past), we encourage you to leave your review on Teamlyzer or Glassdoor. We want to hear your voice, whether it's positive, negative or mixed. 

And if you're considering joining Aubay, we hope this article has given you an honest view of what it's like to work with us. We're not perfect, but we're committed to improving every day.

 

Do you want to share your experience?

In an IT market where the war for talent is fierce, we believe that transparency is the best strategy. We don't hide criticism. We don't invent praise. We simply show who we are, with our strengths and our areas for improvement. 

**If you value a company that:** 

- Listens to its consultants 
- Acts based on feedback 
- Invests in training and career 
- Respects work-life balance 
- Is transparent about its challenges 

...then **Aubay** might be the **right place for you**. 

Explore our [opportunities](https://www.aubay.pt/en/career)


Conclusion: transparency is our commitment

When it comes to choosing where to work, the opinion of those who are already on the inside makes all the difference.


Aubay blog

What consultants say about Aubay

This year's event promises to be a turning point for how companies across Europe approach talent acquisition, digital transformation, and strategic partnerships.

At Aubay Portugal, with our 1000+ specialists across 43 nationalities, we're excited to be part of these discussions and share our insights on what's driving the evolution of European tech ecosystems.

As we gear up for Web Summit 2025, the tech world is buzzing with conversations about the future of European collaboration.

### The AI Upskilling Imperative 

The biggest shift we're seeing isn't just AI adoption—it's the fundamental transformation of what it means to be a tech professional. Companies are realizing that traditional technical skills alone won't cut it anymore. 

The future belongs to professionals who can work alongside AI, leverage it for productivity, and adapt to rapidly evolving toolsets. At Aubay, we're seeing unprecedented demand for teams that combine deep technical expertise with AI fluency. This isn't about replacing developers—it's about empowering them to be 10x more productive.

### The New Essential Skills Stack 

The tech workplace of 2025 requires a completely different skill combination:

- **AI-Augmented Development**  
Professionals who can effectively use AI coding assistants, understand prompt engineering, and know when to rely on AI versus human judgment
- **AI-Augmented Development:**  
Professionals who can effectively use AI coding assistants, understand prompt engineering, and know when to rely on AI versus human judgment
- **Cross-Functional Intelligence:**  
The ability to bridge technical and business domains, translating AI capabilities into real business value
- **Adaptive Learning:**  
Continuous skill evolution as AI tools and methodologies change monthly, not yearly
- **Human-AI Collaboration:**  
Understanding how to structure work, teams, and processes to maximize both human creativity and AI efficiency


### The Proximity Revolution

The days of purely remote and disconnected teams are ending. 

European companies are realizing that "nearshore" isn't just about cost savings—it's about finding the sweet spot between global talent access and local collaboration. This proximity revolution isn't just about geography; it's about creating partnerships that feel like home, even across borders.

Time zones, cultural alignment, and regulatory compliance are becoming just as important as technical skills.

### Speed as the New Standard

Companies expect operational teams within weeks not months. But more importantly they expect teams that can immediately contribute to AI-driven development cycles and rapid iteration processes.

Trends shaping European technology in 2025

Portugal has quietly become Europe's most compelling nearshore destination, and 2025 is the year this becomes impossible to ignore—especially when it comes to AI-ready talent.

**Why Portugal is winning the AI talent race:**

- **Upskilling Culture:** Strong emphasis on continuous learning and adaptation—essential traits for the AI era.
- **English Proficiency:** Critical for accessing the latest AI tools, documentation, and global best practices.
- **Innovation Mindset:** Portuguese professionals embrace new technologies rather than resist them.
- **Time Zone Advantage:** Perfect alignment with Northern European business hours for real-time AI collaboration.

Portugal's Ssrategic position in the European Ttch ecosystem

Based on current market dynamics and client conversations, here's what we see coming:

**The Great Skills Rebalancing**

Traditional coding skills will become table stakes. The premium will go to professionals who can:

- Design AI-human workflows
- Implement responsible AI practices
- Bridge AI capabilities with business outcomes
- Adapt quickly to new AI tools and methodologies

**AI-Native Team Structures**

Companies will restructure teams around AI-augmented productivity. This means smaller, more efficient teams that can deliver more value faster. Portugal's collaborative culture and adaptability make it ideal for these new team dynamics.

**Continuous Learning as Competitive Advantage**

The half-life of technical skills is shrinking rapidly. Nearshore partners who can guarantee continuous upskilling and adaptation will command premium pricing. Companies won't just buy current expertise—they'll buy learning velocity.

Nearshore market predictions: 2025-2026

We're not just attending Web Summit—we're bringing a vision for how European tech collaboration should work.

**Our Focus Areas:**

- **Live Talks:** See how we assemble and deploy specialized teams in real-time. We'll show the actual process of going from requirement to operational team in under 30 days.
- **AI-Ready Talent:** Meet our professionals who are already working with AI tools daily. We'll demonstrate how AI-augmented development is transforming project delivery and outcomes.
- **Regulatory Expertise Showcase:** Deep dives into how we handle compliance for banking, fintech, and insurance clients. This isn't theoretical—we'll share real implementation examples.
- **Cultural Integration:** Understanding why cultural alignment matters more than cost savings, and how Portuguese professionals integrate seamlessly with teams.
- **Future Skills Training:** Learn about our continuous upskilling programs and how we ensure our teams stay ahead of technological evolution. Our Aubay Academy delivers continuous training that keeps pace with AI advancement, not just current market needs.



What to expect from Aubay at Web Summit 2025

At Web Summit 2025, we're not interested in talking about why nearshore is better. We want to discuss how proximity drives better results.We want to explore how the right talent can accelerate your digital transformation and AI adoption, not just fill resource gaps.We want to demonstrate why cultural alignment and continuous learning matter more than hourly rates.Most importantly, we want to show how the right partnership can make your external teams feel like home.



The conversation we want to have

The future of European tech collaboration is being written right now. Companies that understand the value of proximity, AI-ready talent, and cultural alignment will lead their industries in 2025 and beyond.If you're attending Web Summit 2025, let's continue this conversation in person. We'll be at our stand throughout the event (location details coming soon), ready to discuss how Aubay can be your strategic partner for the next phase of growth.Because in the end, the best technology solutions don't just work—they feel like home.

Ready to shape the future?

By 2025, 73% of European companies will prioritize AI-ready talent over traditional technical skills alone. 


Web Summit 2025: the future of European technological collaboration

It’s in the tone of orange we use, in the firmness of the lines, in the choice of the right typeface, in the detail of every icon. It’s in everything we build to represent who we are – with consistency, with intention, with emotion.

Aubay’s visual identity is not just a set of graphic rules. It’s the reflection of our energy, our way of being, and our commitment to excellence and to people.

There are ways of communicating that don’t require words. 

Our orange doesn’t shout – it welcomes. That’s what we feel with **<span style="color:#EB690A">Aubay Orange (#EB690A)</span>**, our signature color. Vibrant, energetic, and optimistic, it represents the spirit with which we face daily challenges. It’s not just an aesthetic choice – it’s the expression of our way of thinking: positive, confident, and close.

Beside it, **<span style="color:#575957">Dark Gray (#575957)</span>** brings balance. It represents solidity, stability, experience. It’s the silent support that gives structure to our enthusiasm. Together, these colors create harmony, just like we strive to create within our teams and in the projects we deliver.

The other colors – from blues to greens – enter our palette to bring life to specific themes. Because communicating well also means knowing when to be discreet and when to shine.


The orange that warms us

The way we write also tells a story. Our fonts convey the right tone in each context:

- Gotham is our structure: modern and trustworthy – and our voice when we want to communicate with clarity.
- Montserrat brings fluidity: it’s our everyday voice, used when we speak naturally about complex technology, making it accessible and human.
- Edo is expressive: used when we want to surprise or have something special to share and want to capture attention.
- Calibri, the intimate one: more informal, accompanies us in internal contexts, like the emails we exchange. Simple and close, like a conversation between colleagues.

These choices are not random. They are part of the care we put into everything we do.


Typography with emotion

Our visual identity also lives in the small details. The letter “a,” transformed into a graphic icon, is our signature. 
A visual gesture that says “this is Aubay.” It can appear on social media, in templates or presentations, always with the same purpose: to mark our presence subtly but confidently.

And then, there are our hashtags – small codes that organize Aubay’s soul into moments and meanings:

- **#AubayWelcome** is where we express the joy of welcoming someone new;
- **#AubayTalent**  is where we share new opportunities to join us;
- **#AubayAcademy** is where we share our passion for learning and teaching;
- **#AubayHappiness** is where we show that working can be synonymous with happiness;
- **#AubayServices** is where we store our pride in a job well done.

Each one carries emotion. Each one is a mirror of what we experience internally.


Graphic elements and icons, the symbols that connect us

More than a technical issue or brand recognition, visual consistency is important to us because it gives us a sense of home.
When an employee sees our materials, they feel part of something bigger. When a client recognizes us, they feel they can trust us. When a partner works with us, they feel we are aligned.

Our visual coherence is an invisible thread that connects two points. It unites everyone who is part of this home, even if they’ve never met.


The consistency that reassures us

At Aubay we work with technology, yes. But we don’t forget that behind every project there are people with ideas, dreams, and purpose.

Our visual identity reflects that humanity. It’s the result of collective care. A continuous effort to be more than a company. To be a community with a face, a voice, and a heart.

And that’s why, even when we’re talking about color, fonts, or icons, what we’re really sharing… is who we are.




A brand made by its people

At Aubay, we believe our brand speaks even before we say “hello.” 

When the image finds its voice: Aubay’s visual identity

While programming is an important skill in many areas of IT, the tech sector is vast and offers a wide range of opportunities that don’t involve direct coding. 

Fields like data analysis, cybersecurity, project management, or UX/UI design require both technical and creative skills that aren’t solely based on programming. The truth is, technology is present in every industry, and you can absolutely work in IT without being a developer.

"IT is only for those who know how to code"

The IT market in Portugal is experiencing steady growth. 

Companies across all sectors need technological solutions to boost productivity, efficiency, and innovation. While there is high demand for qualified professionals, the shortage of specific skills in areas like artificial intelligence, machine learning, and cybersecurity means there are still plenty of job openings for well-prepared specialists. 

What the market lacks are professionals with the right skill sets—so those who are well-equipped can stand out more easily.

"The IT market in Portugal is saturated and there are no opportunities"

While technological innovation moves quickly, most IT professionals are highly adaptable.

Tech companies, like Aubay, invest in continuous training and development for their teams. Moreover, many technological advancements happen gradually and in predictable patterns, giving professionals time to stay updated. The key is to stay curious, take courses, and adopt a mindset of lifelong learning.


"Technology evolves so fast that no one can keep up"

IT is actually a highly collaborative and interdisciplinary field. 

IT professionals often work in multidisciplinary teams with business experts, designers, project managers, and even professionals from entirely different backgrounds. Interpersonal skills are just as important as technical ones. 

Tech companies like Aubay actively promote teamwork, knowledge sharing, and networking.

 "A career in IT is lonely—you just work alone in front of a computer all day"

This is one of the biggest misconceptions about working in consultancy. 

In reality, at a company like Aubay, there is constant engagement with consultants—far beyond just administrative issues. From regular follow-up meetings to participation in internal events, training sessions, and knowledge-sharing initiatives, consultants are never “alone at the client site.” 

The goal is for every individual to feel part of a real team—with support, a shared culture, and a human connection.

"The consultancy model limits contact with the employer to administrative matters"

Nothing could be further from the truth. 

Professional development is a top priority. Career paths are well-defined, with personalized guidance and access to certified training—all tailored to each individual’s goals. 

A consultancy's role isn’t just to assign someone to a project: it’s to ensure that person grows, develops, and is constantly challenged. And yes, that includes changing projects when it’s time to take the next step.

"Working in consultancy means no support, training, or career growth"

The IT market in Portugal is far from saturated and continues to offer countless opportunities for those willing to learn and grow their skills. 

At Aubay, we believe it’s time to put an end to these myths and promote a more inclusive, dynamic, and diverse IT landscape. Whether you're thinking of entering the sector or are already part of it, know that there’s plenty of room for innovation and growth!

Conclusion: The IT Market in Portugal Is Full of Opportunities

The IT market in Portugal is full of myths and misconceptions that can distort reality for both professionals and companies.

In this blog post, we’re going to debunk some of these myths!

Aubay Portugal

News, projects and achievements that reflect our commitment to innovation and excellence. Follow what makes Aubay a leading player in the market.

What consultants say: Aubay’s review on Teamlyzer and other evaluation platforms

Web Summit 2025: the future of European technological collaboration

When the image finds its voice: Aubay’s visual identity

Debunking myths about the IT market in Portugal: what you need to know