When the image finds its voice: Aubay’s visual identity

It’s in the tone of orange we use, in the firmness of the lines, in the choice of the right typeface, in the detail of every icon. It’s in everything we build to represent who we are – with consistency, with intention, with emotion.

Aubay’s visual identity is not just a set of graphic rules. It’s the reflection of our energy, our way of being, and our commitment to excellence and to people.

Our orange doesn’t shout – it welcomes. That’s what we feel with Aubay Orange (#EB690A), our signature color. Vibrant, energetic, and optimistic, it represents the spirit with which we face daily challenges. It’s not just an aesthetic choice – it’s the expression of our way of thinking: positive, confident, and close.

Beside it, Dark Gray (#575957) brings balance. It represents solidity, stability, experience. It’s the silent support that gives structure to our enthusiasm. Together, these colors create harmony, just like we strive to create within our teams and in the projects we deliver.

The other colors – from blues to greens – enter our palette to bring life to specific themes. Because communicating well also means knowing when to be discreet and when to shine.

The way we write also tells a story. Our fonts convey the right tone in each context:

• Gotham is our structure: modern and trustworthy – and our voice when we want to communicate with clarity.
• Montserrat brings fluidity: it’s our everyday voice, used when we speak naturally about complex technology, making it accessible and human.
• Edo is expressive: used when we want to surprise or have something special to share and want to capture attention.
• Calibri, the intimate one: more informal, accompanies us in internal contexts, like the emails we exchange. Simple and close, like a conversation between colleagues.

These choices are not random. They are part of the care we put into everything we do.

Our visual identity also lives in the small details. The letter “a,” transformed into a graphic icon, is our signature. A visual gesture that says “this is Aubay.” It can appear on social media, in templates or presentations, always with the same purpose: to mark our presence subtly but confidently.

And then, there are our hashtags – small codes that organize Aubay’s soul into moments and meanings:

• #AubayWelcome is where we express the joy of welcoming someone new;
• #AubayTalent is where we share new opportunities to join us;
• #AubayAcademy is where we share our passion for learning and teaching;
• #AubayHappiness is where we show that working can be synonymous with happiness;
• #AubayServices is where we store our pride in a job well done.

Each one carries emotion. Each one is a mirror of what we experience internally.

More than a technical issue or brand recognition, visual consistency is important to us because it gives us a sense of home. When an employee sees our materials, they feel part of something bigger. When a client recognizes us, they feel they can trust us. When a partner works with us, they feel we are aligned.

Our visual coherence is an invisible thread that connects two points. It unites everyone who is part of this home, even if they’ve never met.

At Aubay we work with technology, yes. But we don’t forget that behind every project there are people with ideas, dreams, and purpose.

Our visual identity reflects that humanity. It’s the result of collective care. A continuous effort to be more than a company. To be a community with a face, a voice, and a heart.

And that’s why, even when we’re talking about color, fonts, or icons, what we’re really sharing… is who we are.