Categorias

Exploramos as últimas tendências, desafios e inovações no mundo da tecnologia. Descubra insights valiosos sobre desenvolvimento, cibersegurança, cloud, e muito mais.

Aubay Blog

The DevOps landscape for 2026 brings new challenges and opportunities for enterprise teams looking to accelerate their digital transformation. More than ever, seamless integration between development and operations is essential to ensure agile, secure, and scalable delivery. But how can teams prepare for this future? The key is to invest in the right skills, adopt strategic tools, and map out a clear path for continuous evolution.

DevOps 2026: what’s changing for enterprise teams?

Process automation has become indispensable. Successful teams no longer rely on manual tasks to manage integration and continuous delivery pipelines. Tools like Jenkins, GitLab CI, and Azure DevOps enable automated workflows from commit to deployment, reducing human error and speeding up the application lifecycle. At the same time, infrastructure as code: with solutions like Terraform and Ansible, makes it possible to create reproducible and scalable environments in minutes, without surprises or waste.

Automation and infrastructure as code

Cloud and containers remain at the core of the strategy. Platforms like AWS, Azure, and Google Cloud, combined with Kubernetes and Docker, provide the flexibility needed to respond to demand spikes and make managing complex workloads easier. For enterprise teams, mastering these technologies is essential to stay competitive, especially in sectors such as banking, insurance, and financial services where compliance and availability are critical.

Cloud, containers and flexibility

Observability is another pillar of the DevOps roadmap. Monitoring applications and infrastructure in real time with tools like Prometheus, Grafana, and Datadog makes it possible to quickly identify bottlenecks, anticipate problems, and take action before they impact the end user. It’s not just about collecting metrics; the real value lies in turning data into actionable insights for continuous improvement.

Observability and continuous improvement

Security, in turn, is no longer a standalone step but is now present throughout the entire DevOps cycle. This is where the concept of DevSecOps comes in. Tools like Snyk and HashiCorp Vault are integrated into pipelines to ensure vulnerabilities are detected and fixed early on. A security culture shared by all team members is one of the most important milestones for 2026.

Integrated security with DevSecOps

Beyond technical skills, soft skills are becoming increasingly important. Cross-functional teams need to collaborate transparently, communicate goals, and share knowledge. A culture of continuous improvement, with quick feedback and constructive post-mortems, is what sets top organizations apart.

Culture, collaboration and soft skills

**- Financial sector**

In the financial sector, where security and compliance are critical, DevOps enables the rapid and low-risk rollout of new features on digital banking platforms. For example, a bank can use automated pipelines to update mobile banking apps without disrupting customer service. Infrastructure as code makes it possible to create isolated environments for testing integrations with international payment systems, ensuring transactions are secure and compliant with regulations such as PSD2 and GDPR. Tools like HashiCorp Vault help protect sensitive data, while observability practices make it possible to detect fraud attempts in real time.


**- Retail sector**

In retail, customer experience is the top priority. A large retail chain can use DevOps to quickly launch promotional campaigns and update its e-commerce system without downtime. For instance, containers and Kubernetes allow the website to scale during major sales events like Black Friday, preventing crashes and slowdowns. Monitoring tools help quickly detect issues in payment or logistics systems, ensuring the customer completes their purchase without obstacles. Automated testing and deployments reduce response time to customer feedback, making operations more agile and competitive.


**- Industrial sector**

In industry, DevOps is fundamental to supporting IoT projects, factory automation, and predictive maintenance. Imagine a factory using connected sensors to monitor machines in real time. DevOps teams can automate firmware updates on these devices, ensuring everything is secure and up to date. The use of cloud and containers enables the analysis of large volumes of production data, optimizing processes and anticipating failures. Integrating security practices from the start of projects protects critical infrastructure against cyberattacks, an increasingly important point in the industrial sector.

Practical examples of DevOps in different sectors

The DevOps roadmap for enterprise teams in 2026 is not just a list of tools or certifications. It is a journey where the adoption of cloud-native solutions, full deployment automation, integrated security, and a focus on observability come together to create resilient and innovative operations. Investing in this path means ensuring the organization is prepared to meet the demands of an increasingly digital and competitive market.


A continuous journey of evolution

The path to a mature DevOps practice in 2026 involves much more than adopting new tools or processes. It’s about cultivating a mindset of continuous improvement, investing in smart automation, strengthening team collaboration, and ensuring that security is integrated from the very beginning of every project. As technological and business demands evolve, enterprise teams that can align technical skills, a collaborative culture, and strategic vision will be better prepared to face future challenges. Success in DevOps, therefore, will be the result of a consistent journey focused on both people and technology.

To support this evolution, Aubay provides flexible collaboration models, such as team extension and Pay as you Go services, ideal for companies that require specialized DevOps resources.

More information at: <a href="https://www.aubay.pt/servicos" target="_blank">https://www.aubay.pt/servicos
</a>

Conclusion

Roadmap DevOps 2026: skills and tools for enterprise teams

Aubay blog

Roadmap DevOps 2026: Skills and Tools for Enterprise Teams

You know you need more IT capacity, fast, but:

- the local market is saturated
- the budget is limited
- the pressure to deliver “yesterday” isn’t slowing down  



You open Google and type:
“nearshore in Portugal”, “nearshore in Lisbon”, “it consulting firms Lisbon”, “team extension”.
Suddenly, dozens of companies seem to promise exactly the same thing.  


But what if the real question wasn’t “where do I find cheaper developers?”, but rather:

“What if our next IT team was already in Lisbon – ready, stable, and aligned with our business?”


This text is a less obvious guide through nearshore in Portugal:
no “low-cost” clichés, no recycled nearshore manuals, focused on what truly changes when you choose the right partner.

Imagine the scenario: you’re in Zurich, Amsterdam, or Munich, looking at your product roadmap.

When someone searches for nearshore in Lisbon or nearshore Portugal, they usually think of:

- convenient time zone
- fluent English
- competitive costs

All true, but incomplete.

Having software developers from Portugal also means:

- Teams used to working with banking, insurance, industry, and even aerospace
- Constant exposure to tech conferences in Portugal and a broader innovation ecosystem
- A culture of proximity where the goal isn’t just “providing resources”, but building real collaboration — including physical space, offices, and an established structure in Portugal
- Lisbon stops being just a conference destination and becomes a strategic point in your organization’s IT architecture.

Lisbon beyond the postcard

Many companies find us through searches like “team extension”, “consultancy services Portugal”, or “it consulting firms Lisbon” because:


- the internal team can’t absorb more projects
- hiring locally takes too long
- specific skills (cloud, data, AI, mobile) are needed at critical moments

A well-designed team extension model in nearshore Portugal:  

- integrates our team into your daily workflow
- keeps your organization in control of the product and decisions
- allows you to scale up or down in weeks, not months


In practice, it stops being “the consultancy’s team” and becomes simply “our team”: part local, part in Lisbon.

Team extension without losing your DNA

**beyond gravity portugal**? – interest in understanding the complexity of the projects we take on

**aubay teamlyzer? **– curiosity about how we treat our people

**does aubay portugal have any products that leverage generative artificial intelligence? **– wanting to know if the innovation is real or just a buzzword


The short answer:

- We work with clients ranging from banca to espaço, showing that nearshore em Portugal isn’t limited to maintenance or back-office
- We take internal reputation seriously, including what’s said on platforms like Teamlyzer – because stable, motivated teams are a direct asset for the client
- We use IA generativa as an engine in consulting and development projects (automation, data analysis, digital experiences), rather than relying solely on a generic “AI product”


All of this helps answer, in practice, the question:
“Who is really behind our nearshore team?”

Beyond Gravity, Teamlyzer e IA generativa: sinais que não cabem num slide 

Next time you search for:

- nearshore in Portugal
- nearshore partner
- it consulting firms Lisbon
- consultancy services Portugal


Instead of just comparing prices and lists of technologies, it’s worth considering these questions:

1. Does this consultancy understand our business and industry, or do they only talk about stacks and frameworks?
2. Can we imagine these people working with our team every day, naturally?
3. Does the way they treat their own talent (reputation, stability, platforms like Teamlyzer) inspire confidence?

If the answer is “yes” to these questions,
it’s possible that your next IT team is already in Lisbon.

How to know if your next IT team is already in Lisbon

How companies that need nearshore in Portugal find their way to us

What if your next IT team was already in Lisbon?

###AI-First Consulting: Beyond the Hype

The AI revolution has moved from boardroom buzzword to operational reality. 

Portuguese IT consultancies are leading the charge with:

- **Specialized AI Implementation Teams:**  
78% of Portuguese IT consultancies now have dedicated AI specialists
- **Sector-Specific AI Solutions:**   
Banking, insurance, and automotive recording 40% efficiency gains
- **Ethical AI Frameworks:**  
Portugal's GDPR-compliant approach gives companies confidence in AI adoption
- **Real Impact:**  
Companies working with Portuguese AI consultants report **35% reduction in time-to-market** for AI-powered products

### The Cybersecurity Imperative

With cyber threats evolving daily, Portugal's cybersecurity consulting market exploded **45% in 2025**:

- **Zero Trust Architecture:**  
Portuguese consultants pioneering sector-specific zero trust implementations
- **Regulatory Compliance Expertise:**  
Unmatched experience with EU regulations (NIS2, DORA, AI Act)

### Cloud-Native Everything

The cloud conversation has evolved from "*if*" to "*how fast*":

- **Multi-Cloud Strategies:**  
89% of Portuguese companies now use multi-cloud architectures
- **Edge Computing Integration:**  
Portugal's strategic location makes it ideal for edge deployment
- **FinOps Excellence:**  
Portuguese consultants leading cost optimization initiatives

The 2026 Landscape: What's Driving the Revolution

### Banking & Financial Services: Benchmark Expertise
Portuguese IT consulting for financial services is world-class:

- **Digital Banking Transformation:**  
  Portuguese consultants have delivered over **200 digital banking projects**.
- **RegTech Innovation:**  
  Leading *compliance* automation solutions.
- **Open Banking Excellence:**  
  **95%** of Portuguese banks have successfully implemented **PSD2**.

### Automotive: Driving the Future
Portuguese automotive IT consulting is accelerating:

- **Connected Vehicle Platforms:**  
  Supporting major European manufacturers.
- **EV Infrastructure Software:**  
  Smart-charging solutions deployed across Europe.
- **Autonomous Systems:**  
  Expertise in developing safety-critical software.

### Insurance: Risk Transformed
*InsurTech* consulting with unprecedented growth:

- **AI-Powered Underwriting:**  
  **80%** reduction in processing time.
- **Telematics Integration:**  
  Usage-based insurance solutions.
- **Claims Automation:**  
  End-to-end digital accident processing.


Highlights by Sector:

### Educational Excellence
- **25,000+ IT graduates annually:**  
  More *per capita* than Germany or France.
- **Specialized Programs:**  
  Universities offering specializations in **AI**, **cybersecurity**, and **cloud**.
- **Industry Partnerships:**  
  Direct collaboration between academia and consulting firms.

### Multilingual Workforce
- Average of **3.2 languages per IT professional**.  
- **Cultural Alignment:**  
  Natural fit with Northern European business practices.
- **Time Zone Advantage:**  
  Perfect overlap with key European markets.

### Retention & Stability
- **12% lower turnover** than the EU average.  
- **Career Development Focus:**  
  **85%** of consultants receive more than **40 hours** of training annually.
- **Quality of Life:**  
  Work–life balance attracting top international talent.


The Talent Advantage: Why Portugal Wins

### Generative AI Integration
- **Custom LLM Development:**  
  Sector-specific language models.
- **AI-Augmented Development:**  
  **50% faster** software delivery.
- **Intelligent Automation:**  
  *End-to-end* process optimization.

### Quantum Computing Readiness
- **Quantum-Safe Migration:**  
  Preparation for post-quantum cryptography.
- **Hybrid Computing Models:**  
  Strategies for classical–quantum integration.
- **Research Partnerships:**  
  Collaboration with European quantum initiatives.

### Sustainable IT
- **Green Cloud Strategies:**  
  **30%** reduction in carbon footprint.
- **Circular Economy IT:**  
  Hardware lifecycle optimization.
- **ESG Reporting Automation:**  
  Integration of sustainability metrics.


Technology Trends Shaping 2026

### Team Extension 2.0
Beyond traditional team extension:

- **Outcome-Based Teams:**  
  *Engagement* models focused on results.
- **Competency-Specific Squads:**  
  Groups of hyper-specialized consultants.
- **Agile Scaling:**  
  Teams that adapt in real time to project needs.

### Managed Services Revolution
- **Proactive Operations:**  
  AI-powered predictive maintenance.
- **Security-as-a-Service:**  
  Continuous threat monitoring.
- **Innovation-as-a-Service:**  
  Ongoing technology upgrade programs.

### Strategic Consulting Plus
- **Digital Strategy:**  
  Comprehensive *transformation roadmaps*.
- **Technology Architecture:**  
  Future-proof system design.
- **Change Management:**  
  Support for cultural transformation.

Evolution of Service Models

### Mastery of EU Regulations
Portuguese consultants excel in:

- **AI Act Compliance:**  
  *First-mover* advantage in AI governance.  
- **DORA Implementation:**  
  Digital operational resilience for finance.  
- **NIS2 Directive:**  
  Enhanced cybersecurity requirements.  
- **Data Governance Act:**  
  *Frameworks* for data sharing and reuse.

### Sector-Specific Compliance
- **Banking:**  
  Expertise in *Basel III/IV*, *PSD2*, *MiFID II*.  
- **Insurance:**  
  Implementation of *Solvency II*, *IFRS 17*.  
- **Healthcare:**  
  *GDPR*-compliant health data processing.

### Cost-Effectiveness: Portugal’s Advantage
**Transparent Pricing Models**

- **30–40%** cost savings compared to Western European alternatives.  
- **Predictable Budgeting:**  
  Fixed-price and outcome-based options.  
- **No Hidden Costs:**  
  Transparent fee structures.

### ROI Optimization
- **Average 250% ROI** on IT consulting investments.  
- **Faster Project Delivery:**  
  Timelines **25% shorter**.  
- **Quality Assurance:**  
  **99.7%** client satisfaction rates.


Regulatory Landscape: Compliance as a Competitive Advantage

### Technical Excellence
- Certified expertise in your technology stack.  
- Proven track record in your industry.  
- Innovation lab or R&D capabilities.  
- Partnerships with leading technology providers.

### Cultural Fit
- Language capabilities aligned with your markets.  
- Understanding of your business culture.  
- Time zone alignment for collaboration.  
- Compatible communication style.

### Scalability & Flexibility
- Ability to scale teams rapidly.  
- Multiple service delivery models.  
- Geographic presence in key markets.  
- Flexible *engagement* terms.

### Security & Compliance
- Minimum **ISO 27001** certification.  
- Experience in *sector-specific compliance*.  
- Expertise in data protection and privacy.  
- Incident response capabilities.


Choosing Your IT Consulting Partner: 2026 Checklist

As one of Portugal’s leading IT consultancies, **Aubay** exemplifies everything that makes Portuguese consulting exceptional:

---

### Proven Excellence
- **1,000+** IT specialists across all major technologies.  
- **15+ years** of successful client partnerships.  
- Multi-sector expertise in **banking**, **insurance**, **automotive**, and **aerospace**.

### Innovation Leadership
- **Aubay Academy:**  
  Continuous learning and certification programs.  
- **Technology Partnerships:**  
  IBM, Databricks, and other industry leaders.  
- **R&D Investment:**  
  Ongoing innovation in service delivery.

### Client Success
- **Long-Term Partnerships:**  
  Average client relationship of **5+ years**.  
- **Global Reach:**  
  Serving clients across Europe and beyond.  
- **Flexible Delivery:**  
  Team extension, *turnkey* projects, and *nearshore* services.


The Aubay Advantage

As we move through 2026, one thing is clear: Portugal has become Europe’s IT consulting powerhouse.  
The combination of world-class talent, cost-effectiveness, regulatory expertise, and cultural alignment creates an unbeatable value proposition.  

For companies looking to accelerate their digital transformation, the question isn’t whether to work with Portuguese IT consultants—it’s which partner will help them stand out in the digital economy.

**The future of IT consulting is being written in Portugal. Are you ready to be part of the story?**

Conclusion: The Spotlight on Portuguese IT Consulting

Portugal isn't just riding the wave of digital transformation, it's creating the tsunami. As we enter 2026, the country has consolidated its position as Europe's leading IT consulting hub, where innovation meets expertise.

IT consulting in Portugal: 2026 guide - the future has arrived

### Strategic Geographic Advantage 
Portugal's location provides seamless collaboration with Northern European markets, sharing time zones with key business centers in Germany, Switzerland, Austria, and the Netherlands. This proximity eliminates the communication delays common in offshore arrangements. 

### Regulatory Excellence
Portuguese consulting companies maintain rigorous compliance standards, particularly crucial for banking, financial services, and insurance sectors. ISO certifications and robust security frameworks ensure clients meet regulatory requirements across all European markets. 

### Talent Pipeline Strength
The country's investment in technical education and continuous learning programs, such as specialized academies offering hundreds of training hours, keeps IT professionals updated with emerging technologies. 
 

Why Portugal leads the European IT consulting landscape

### Flexible Service Models

Leading companies offer multiple engagement approaches: 

- **Team Extension**: Dedicated specialists integrated into client teams 
- **Tech Turnkey Projects**: End-to-end solution delivery 
- **Nearshore Services**: Long-term strategic partnerships 

### Sector Specialization

Top consultancies focus on high-value sectors: 

- Banking and Financial Services 
- Insurance and Fintech 
- Automotive and Aerospace 
- Digital Transformation Initiatives 

### Technology Coverage

Rather than limiting themselves to specific technologies, leading companies maintain comprehensive capabilities in: 

- Artificial Intelligence and Machine Learning
- Cybersecurity Solutions
- Cloud Infrastructure
- Software Factory Services 


Key characteristics of the leading Portuguese IT consulting companies

### Lisbon - Main Technology Hub 

- Innovation and startup center
- Proximity to leading technical universities
- Direct access to international talent
- Advanced technological infrastructure 

### Porto - Technical Excellence Hub

- Strong engineering tradition
- Competitive operational costs
- High quality of life for professionals
- Growing technology company ecosystem 
 

IT Consulting in Lisbon and Porto 

With offices in Lisbon and Porto, Aubay Portugal strategically positions itself in the country's two main technology cities, ensuring access to the best national talent and proximity to European clients.  

**Success Case We Know**

Santander Germany - Digital Transformation 

- **Context**: Banking client needed to accelerate internal digital transformation through Low-Code solutions
- **Solution**: Outsystems platform implementation with Aubay Portugal
- **Result**: Process optimization and development acceleration
- **Differentiator**: Choice based on technical experience and client-centered approach 
 

Spotlight: Aubay Portugal - a case study of excellence

**Scale and Expertise**

- 1,000+ IT specialists in Portugal
- Long-duration projects (some over 10 years)
- Complete technology coverage without specific language limitations 

**Proximity Model**

- Integrated teams functioning as client extensions
- Flexibility to scale teams in just 1 month
- Low turnover and lasting relationships 

**Training and Development**

- Aubay Academy: Hundreds of training hours
- Customized monthly workshops
- Constant updates with emerging technologies 

**Certifications and Compliance**

- ISO certifications for regulated sectors
- Partnerships with IBM and Databricks
- Proven expertise in banking, insurance, and fintech 

**Flexible Pricing Model**

- **Team Extension**: Price per team member
- **Tech Turnkey**: Project and implementation-based
- **Nearshore**: Project-based pricing with aligned teams 


Specific competitive advantages 

**Service Delivery Approach**

- How quickly can dedicated teams become operational
- What training programs ensure consultant expertise 
- How do they handle team scaling for existing projects

**Sector Experience**

- What certifications do they maintain for regulated industries
- Can they provide case studies from clients in similar sectors
- How do they stay updated with sector-specific compliance requirements

**Partnership Model**

- What are typical project durations and success metrics
- How do they measure and maintain client satisfaction
- What flexibility do they offer for changes in team composition

Strategic IT consulting partner evaluation

Portugal's consulting landscape continues to evolve, with growing focus on: 

- **Generative AI Integration**: Helping clients leverage emerging AI capabilities
- **Sustainable Technology Solutions**: Supporting ESG objectives through technology
- **Hybrid Work Enablement**: Optimizing remote and distributed team effectiveness 

The future of strategic IT consulting in Portugal

When selecting a strategic IT consulting partner in Portugal, consider: 

1. **Proven Track Record**: Look for companies with long-term client relationships spanning multiple years
2. **Comprehensive Capabilities**: Ensure they can support your entire technology stack and business objectives
3. **Cultural Fit**: Verify their team integration approach aligns with your working methods
4. **Scalability**: Confirm their ability to grow with your business needs 

Making the right choice for your business

The right partnership can transform your technological capabilities while reducing costs and accelerating delivery timelines. 

Ready to explore the advantages of strategic IT consulting in Portugal?

Portugal has rapidly emerged as Europe's premier destination for IT consulting and nearshore services, attracting global companies seeking innovative solutions and specialized talent.

Top strategic IT consulting companies in Portugal: complete guide 2025

AI is becoming so sophisticated that traditional physical interfaces — keyboards, mice, and screens — are beginning to feel obsolete. Voice interfaces, augmented reality (AR) devices, and neural interfaces are emerging as viable alternatives to physical screens. But are screens, which have shaped our relationship with technology, really going to disappear?

Artificial Intelligence and the Evolution of Digital Interfaces: Is This the End of Screens?

Virtual assistants have become ubiquitous in recent years. Apple's Siri, Amazon's Alexa, and Google Assistant are examples of how AI already enables natural interactions through voice commands.

The Rise of Virtual Assistants and Voice Interfaces: The Future of Digital Interaction

Thanks to language models like GPT and LaMDA, virtual assistants are increasingly capable of understanding user context and intent. They’re no longer limited to simple commands — they can now interpret complex questions, respond contextually, and even anticipate user needs.

In 2024, Amazon announced the release of an improved version of Alexa, featuring an advanced AI model that enables more natural interactions and faster processing of multiple chained commands.

Additionally, IBM has made strong investments in conversational AI with the launch of WatsonX. This platform combines language models trained with enterprise data and AI governance tools, enabling the creation of specialized virtual assistants capable of understanding natural language in a contextual and secure way. The watsonx Assistant, for example, has seen wide adoption in sectors such as financial services, human resources, and customer support, where precision, traceability, and personalization are crucial (source: IBM WatsonX).

Natural Language Understanding: AI and the Evolution of Human-Machine Communication

The integration of voice assistants with home devices and operating systems is becoming increasingly sophisticated:

- Control lights and home temperature with voice commands.
- Start virtual meetings without clicking a single button.
- Manage calendars, set reminders, and create to-do lists via voice.

The rise of the Internet of Things (IoT) is further expanding these possibilities, allowing devices to communicate with each other and automatically respond to user preferences.

Integration of Smart Devices: How AI Is Making Life More Connected

AR and VR are redefining how we interact with the digital world, offering more immersive and interactive experiences.

Devices like the **Apple Vision Pro** and **Microsoft’s HoloLens** enable three-dimensional interaction in virtual and mixed environments. The Vision Pro, for example, combines AR and VR to project digital screens directly into the user’s field of vision.

- Instead of looking at a physical monitor, the user can view multiple digital windows in a virtual space.
- Virtual objects can be manipulated with gestures and voice commands — no keyboard or mouse needed.
- Interfaces can be customized to create a workspace tailored to individual preferences.

Apple describes the Vision Pro as the beginning of a new era in spatial computing, where interaction with technology is intuitive and no physical devices are required.

Augmented Reality (AR) and Virtual Reality (VR): The Future of Digital Immersion

Companies across sectors such as healthcare, engineering, and design are already adopting AR and VR to:

- Perform AR-assisted surgeries, allowing surgeons to view real-time data during procedures.
- Design 3D models of buildings and products before physical construction.
- Simulate complex scenarios for training and skills development.

How Augmented Reality Is Transforming the Way We Work and Learn

Brain-computer interfaces (BCIs) are emerging as the next major step in how humans interact with machines.

**Neuralink**, Elon Musk’s company, is developing technologies that enable direct communication between the **human brain** and **electronic devices**. The first human trials were conducted in 2024, showing promising results in interpreting brain signals to control external devices.

- The technology uses sensors implanted in the brain to detect neural signals.
- These signals are interpreted by AI algorithms and translated into commands to control computers, prosthetics, and mobile devices.
- In the long term, this technology could enable seamless communication between humans and machines without the need for any physical interface.



Neural Interfaces: The Future of Human-Machine Interaction

- **Natural Interaction:** The use of voice, gestures, and neural signals will make interacting with technology more intuitive and efficient.
- **Greater Mobility:** Without the need for physical screens, users can interact with digital environments anywhere.
- **Reduced Fatigue:** Eliminating screens may help reduce eye strain and posture-related issues from prolonged computer use.
- **Personalized Experience:** AI can automatically tailor the digital environment to individual user preferences and behavior.

Neural Interfaces: The Ultimate Evolution in Human-Machine Communication

- **Privacy and Security:** Voice and neural interfaces raise concerns about protecting sensitive data and the risk of cyberattacks.
- **Accessibility:** Ensuring these new technologies are available to all is critical to avoiding digital inequality.
- **Business Adaptation:** Companies will need to adapt processes and products to respond to new interaction paradigms.
- **Mental Health:** Constant AI integration in our lives may increase the risk of dependency and digital overload.

The Challenges and Risks of a Screenless World: What Still Needs to Be Addressed?

It’s unlikely that screens will vanish completely in the near future, but their role is clearly evolving.

As AI and alternative interfaces (voice, gestures, and neural) continue to develop, screens may become less central to the digital experience.

- Hybrid interfaces — combining AR, VR, voice, and neural input — are the most likely direction forward.
- Screens may become more discreet, appearing only when needed, as projections on surfaces or visible only through AR glasses.
- AI will serve as the "invisible interface", automating and personalizing our interactions with the digital world.

Will Screens Disappear Altogether? The Future of Digital Interaction

Artificial Intelligence is profoundly transforming the way we interact with technology. Screens, which for decades were at the center of digital interaction, are gradually being replaced by more natural and immersive interfaces. Virtual assistants, augmented and virtual reality, and neural interfaces are opening the door to a future where technology is invisible, integrated into our surroundings, and adapted to our daily needs.

Whether screens will disappear entirely remains uncertain. But one thing is clear: the way we interact with technology will never be the same.

**At Aubay, we are committed to embracing this transformation and helping businesses harness the opportunities AI offers. Through our strategic partnership with IBM, we focus on innovative solutions that not only optimize processes but also create sustainable value. We believe that Artificial Intelligence, combined with human expertise, is key to preparing organizations for a digital future where interactions with technology are more intuitive and effective.**

For decades, screens have been the primary interface between humans and technology. From CRT monitors to smartphone touchscreens, we’ve grown accustomed to interacting with devices through visual surfaces. However, with advancements in artificial intelligence (AI) and emerging technologies, we are witnessing a transformation in how we engage with the digital world — raising the question: in the near future, could we do without screens?

How artificial intelligence is replacing screens in our relationship with technology

In recent years, Lisbon has become a stage for **significant growth in the technology sector**. 

The city was named "European Capital of Innovation 2023" by the European Innovation Council, a recognition that reflects its ongoing efforts to promote innovation and entrepreneurship. Startups such as Rauva, Neuraspace, and MyCareforce stood out in 2024, showcasing the diversity and innovation present in the city.

### Relevant Data:

- **Startup Investment:** In 2023, Portuguese startups raised around €191 million in funding, with a significant recovery in 2024, reaching €448 million.
- **International Recognition:** Lisbon was chosen to host Web Summit until 2028, solidifying its position as a global technology hub.
- **Innovative Infrastructure:** The opening of the Unicorn Factory, a project supported by companies such as Google, has been driving the creation of disruptive startups.

The growth of Lisbon’s tech ecosystem

Companies like OutSystems, Talkdesk, and Feedzai have gained global recognition, putting Lisbon on the world map of innovation. These tech unicorns, born in Portugal, have helped attract talent and international investment.


Success stories:

The entrepreneurial environment in Lisbon is strengthened by a combination of factors, such as:

- **Presence of incubators and accelerators:** Spaces like Beta-i, Startup Lisboa, and Fábrica de Startups play a central role in supporting new businesses.
- **Highlighted sectors:** FinTech, Artificial Intelligence (AI), Sustainability, and Digital Health are at the forefront of the ecosystem. Startups like Rauva (FinTech), Neuraspace (AI), and MyCareforce (Digital Health) are examples of innovation.
- **International talent:** Talent attraction policies, such as Tech Visa, have facilitated the integration of foreign professionals into the Portuguese market.

Additionally, initiatives like the **"Lisbon Unicorn Factory"** aim to accelerate the number of startups that reach global recognition, reinforcing Lisbon's reputation as a hub for technological excellence.



Lisbon: an expanding ecosystem

Lisbon offers a unique combination of **quality of life**, **competitive costs**, and **government support**, making it highly attractive for technology companies.

### Quality of Life and Location

- **Climate:** With more than 300 days of sunshine per year, Lisbon provides ideal conditions for those seeking a balance between personal and professional life.
- **Cost of Living:** Compared to other European tech hubs, Lisbon offers lower costs for both individuals and businesses.
- **Connections:** The city’s strategic geographical location makes Lisbon a natural bridge between Europe, Africa, and the Americas.



Advantages of Lisbon for technology companies

The government has implemented significant initiatives to attract companies and talent:

- **Tech Visa:** Facilitates the hiring of highly qualified foreign professionals.
- **Startup Portugal:** A national strategy that promotes entrepreneurship and facilitates access to funding through programs like Startup Voucher and Road 2 Web Summit.
- **Tax Benefits:** Programs like RFAI (Tax Regime for Investment Support) have encouraged investment in innovation.

Government support

The Portuguese capital hosts renowned events annually, strengthening its position as a technology hub.

**Highlights:**

- **Web Summit**: The world’s largest tech event has attracted thousands of participants, putting Lisbon on the global radar.

Other relevant events: Events like **Pixels Camp** and **Lisbon Investment Summit** foster networking and knowledge sharing.

**Coworking and Networking Spaces:**

Lisbon is also rich in modern coworking spaces, such as **Second Home**, **LACS**, and **Impact Hub**, which serve as meeting points for entrepreneurs and freelancers.


Tech events and communities

Lisbon is betting on the future through emerging trends that promise to further transform its technological ecosystem.


The future of Lisbon as a tech hub

With a strong focus on sustainable solutions and digitalization, Lisbon has attracted startups developing innovative technologies to tackle global challenges. Projects like the Artificial Intelligence data center in Vila Franca de Xira, which will use 100% renewable energy, highlight the city's commitment to sustainable practices.

Digital transition is also at the core of the city’s strategy. Lisbon has been implementing digitalization initiatives in areas like transportation, public services, and urban infrastructure, creating a more connected and efficient environment for residents and businesses. Programs like "Smart Lisbon" aim to integrate technology into essential areas to improve the city’s quality of life and competitiveness.

### Growth Potential:

- **International Talent**: Attracting qualified professionals from around the world, with initiatives highlighting Lisbon as a welcoming and innovative location.
- **Investment in Infrastructure**: New tech hubs, such as technology parks and innovation centers, are being developed to support startups and established companies.
- **Global Collaborations**: Lisbon has strengthened partnerships with other tech hubs in Europe, Asia, and North America, promoting knowledge exchange and access to global markets.
- **Green Economy**: Projects focused on the circular economy and carbon emission reduction are increasingly becoming a priority, attracting companies and investors committed to sustainable practices.

### Innovation in Emerging Sectors:

Lisbon is positioning itself as a leader in sectors such as:

- **Renewable Energy**: Startups are developing innovative solutions for clean energy and energy storage.
- **Digital Health**: The healthcare sector is benefiting from advances in telemedicine and AI applications.
- **Green Technologies**: Initiatives related to waste management, sustainable mobility, and eco-friendly construction are rapidly growing.



Focus on sustainability and digital transition:

Lisbon is not just a destination; **it’s an opportunity**. 

The city’s tech ecosystem is growing rapidly, providing the ideal environment for startups, companies, and investors looking to make a difference in the global market.



 

Discover Lisbon's opportunities

Lisbon is solidifying its position as one of Europe’s top tech hubs. With a vibrant startup ecosystem, high-quality infrastructure, and a prime location, Portugal’s capital is attracting entrepreneurs, investors, and digital nomads from around the world. This article explores why Lisbon is becoming a key destination for the tech industry and how this trend is set to evolve in the future.

Lisbon: the tech hub that is transforming Europe

But what exactly is **IT consulting**?

IT consulting is a **specialized service** that helps businesses maximize the benefits of technology, improving existing processes and transforming ideas into concrete solutions. IT consulting firms ensure high-quality service through multidisciplinary teams composed of professionals specialized in various fields, from programming languages to industry-specific solutions.

At Aubay Portugal, we have more than 1,000 consultants working with different clients, ready to support digital transformation projects and provide tailored solutions to meet our clients' needs.

What is IT Consulting?

Portugal is known not only for its culture, gastronomy, and pleasant climate but also for its growing significance in the European tech landscape. Recently, it ranked in the Top 10 worldwide for best quality of life, according to a study published by Idealista. This factor, combined with the expansion of the tech sector, has attracted IT companies and professionals from around the world, solidifying Portugal as one of the leading IT consulting hubs in Europe.

With an increasingly business-friendly environment, Portugal has been investing in digitalization and promoting technological innovation. Cities like Lisbon, Porto, and Braga have emerged as tech hubs, attracting startups and multinational companies and driving a strong demand for IT consulting services.

Beyond the sector's growth, the high quality of life makes Portugal an attractive destination for highly skilled professionals, increasing the competitiveness of local IT consulting firms. This combination of factors fosters the development of innovative solutions tailored to market needs.

The IT Consulting Landscape in Portugal: Current Overview and Industry Growth

Despite the advantages, companies face some challenges when looking for IT consulting services:

- **Clearly defining their technological goals:** Many companies know they need digitalization but struggle to identify which areas to prioritize.
- **Choosing from a wide range of options:** The market is saturated with companies offering varied services, from specialized local firms to large multinationals.
- **Ensuring alignment with company culture:** Finding a partner who understands the business vision and values is crucial for success.

Key Challenges for Companies Seeking IT Services

Partnering with an IT consulting firm offers numerous benefits, from increasing operational efficiency to improving digital security. 

Some key ways IT consulting can drive business growth include:

- Customized strategies to optimize internal processes and boost productivity.
- Implementation of innovative solutions, such as cloud systems and automation, enabling businesses to scale efficiently.
- Enhanced cybersecurity, reducing risks amid rising digital threats.

How IT Consulting Can Drive Business Growth

The IT consulting market in Portugal closely follows global trends while adapting to local specifics. 

Some key trends include:

- **Ongoing digital transformation:** Companies are investing in technologies to optimize operations and enhance customer experience.
- **Cybersecurity on the rise:** Protecting against cyberattacks has become a top priority for many organizations.
- **Artificial Intelligence and Machine Learning:** Applications range from big data analysis to personalized customer services.
- **Cloud Computing:** Moving to the cloud offers greater flexibility and scalability for businesses of all sizes.

 

Technology Trends in the Portuguese Market

To ensure that your investment in technology delivers results, choosing the right partner is essential. 

Here are some key tips:

- **Evaluate their track record and experience:** Look for consultants with experience in projects similar to yours.
- **Certifications and methodologies:** Prefer companies that use agile methodologies and hold recognized certifications.
- **Check references:** Speak with other clients to learn about their experiences.
- **Set clear expectations:** Before starting the project, define objectives and success indicators.
- **Consider ongoing support:** Technology is constantly evolving; ensure the partner offers long-term maintenance and updates.

Tips for Choosing a Reliable IT Consulting Partner

The IT consulting market in Portugal is experiencing rapid expansion, driven by an innovation-friendly environment and the country's high quality of life. Ranking in the Top 10 for best quality of life, according to Idealista, is attracting more highly qualified professionals and creating a fertile ecosystem for technological growth.

For companies looking to stand out in the market, partnering with a reliable IT consulting firm can be a real competitive advantage.

Evaluate your options, set your priorities, and choose the right partner to take your business to the next level. 

 

Nowadays, there are many IT consulting services available, making it difficult to choose the right company to help your organization make the most of technology.
How can you determine which one is the best fit? Do they have the necessary experience with the essential technologies for your digital transformation project? And, of course, can they deliver everything within budget?

With so many questions in mind, we want to help you make the right choice. So, let’s get straight to the point!

In this article, we will explore the current landscape of IT consulting in Portugal, the opportunities, challenges, and trends, as well as provide tips to help companies find the ideal consulting partner.

IT

We explore the latest trends, challenges and innovations in the world of technology. Discover valuable insights into development, cybersecurity, cloud, and much more.