

Debunking myths about the IT market in Portugal: what you need to know
The IT market in Portugal is full of myths and misconceptions that can distort reality for both professionals and companies. In this blog post, we’re going to debunk some of these myths!
"IT is only for those who know how to code"
While programming is an important skill in many areas of IT, the tech sector is vast and offers a wide range of opportunities that don’t involve direct coding.
Fields like data analysis, cybersecurity, project management, or UX/UI design require both technical and creative skills that aren’t solely based on programming. The truth is, technology is present in every industry, and you can absolutely work in IT without being a developer.
"The IT market in Portugal is saturated and there are no opportunities"
The IT market in Portugal is experiencing steady growth.
Companies across all sectors need technological solutions to boost productivity, efficiency, and innovation. While there is high demand for qualified professionals, the shortage of specific skills in areas like artificial intelligence, machine learning, and cybersecurity means there are still plenty of job openings for well-prepared specialists.
What the market lacks are professionals with the right skill sets—so those who are well-equipped can stand out more easily.
"Technology evolves so fast that no one can keep up"
While technological innovation moves quickly, most IT professionals are highly adaptable.
Tech companies, like Aubay, invest in continuous training and development for their teams. Moreover, many technological advancements happen gradually and in predictable patterns, giving professionals time to stay updated. The key is to stay curious, take courses, and adopt a mindset of lifelong learning.
"A career in IT is lonely—you just work alone in front of a computer all day"
IT is actually a highly collaborative and interdisciplinary field.
IT professionals often work in multidisciplinary teams with business experts, designers, project managers, and even professionals from entirely different backgrounds. Interpersonal skills are just as important as technical ones.
Tech companies like Aubay actively promote teamwork, knowledge sharing, and networking.
"The consultancy model limits contact with the employer to administrative matters"
This is one of the biggest misconceptions about working in consultancy.
In reality, at a company like Aubay, there is constant engagement with consultants—far beyond just administrative issues. From regular follow-up meetings to participation in internal events, training sessions, and knowledge-sharing initiatives, consultants are never “alone at the client site.”
The goal is for every individual to feel part of a real team—with support, a shared culture, and a human connection.
"Working in consultancy means no support, training, or career growth"
Nothing could be further from the truth.
Professional development is a top priority. Career paths are well-defined, with personalized guidance and access to certified training—all tailored to each individual’s goals.
A consultancy's role isn’t just to assign someone to a project: it’s to ensure that person grows, develops, and is constantly challenged. And yes, that includes changing projects when it’s time to take the next step.
Conclusion: The IT Market in Portugal Is Full of Opportunities
The IT market in Portugal is far from saturated and continues to offer countless opportunities for those willing to learn and grow their skills.
At Aubay, we believe it’s time to put an end to these myths and promote a more inclusive, dynamic, and diverse IT landscape. Whether you're thinking of entering the sector or are already part of it, know that there’s plenty of room for innovation and growth!